Dr. Alejandro Martínez Cuenca has owned Joya de Nicaragua since the early 1990s. He is a Nicaraguan economist who bought the struggling factory around 1994 (about $600,000 in his telling), later recovered the Joya de Nicaragua trademark, and rebuilt Nicaragua's oldest premium brand. Joya was founded in 1968, bombed in the revolution, and nationalized before his purchase.
Heritage lines such as Antaño and Clásico still define the consumer marca. The Joya factory in Estelí also rolls for outside boutiques, including work associated with Dunbarton / Sobremesa, Viaje, and Warped on this graph. His son Juan Martínez is executive president. Alejandro is chairman-owner, not a U.S. boutique founder and not Drew Estate, even after years of U.S. distribution through Drew Estate that the company has since moved to take in-house.
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